Tag Archives: library marketing

Instagram folks…what are you waiting for?

Hey library land!  I get that you love Pinterest, I really do.  It’s a cool site.  But check out Instagram!  The statistics for Instagram are pretty impressive – it is growing exponentially and I believe it may have already surpassed FourSquare in membership!  (If not, it will soon.)

I recently hosted a webinar for work with over 100 participants – when I took a poll of social media usage, not one said their library was using Instagram.

What’s impressive is that it’s only available on iPhone right now and it’s reached surpassed FourSquare. It’s in beta for Android now, so I can only imagine what participation will be like when that rolls out.

Mobile social networks are where the world is headed and Instagram is quickly becoming the new leader.


Milwaukee Public Library Goes Social

I love the new Milwaukee Public Library campaign.  It’s takes social media logos and puts a library spin on them.

Check out articles on it here:




Nice job Milwaukee! 

100+ Authors Who Use Twitter

Check out this great list of authors – both teen and adult – using Twitter:


Definitely worth checking out!

How much $$ do I save by using the library?

Saw this on Web4Lib Listserv this morning…while people are using those mortgage calculators, years until retirement, and real age online calculators, they might as well use this one too!  Thanks to Glenn Peterson for sharing.


Free Library Savings Calculator
(posting on behalf of Glenn Peterson)

EngagedPatrons.org now offers a Library Savings Calculator free to all public libraries. The simple web-based Calculator allows your patrons to discover how much money they save each month by using their library’s services.

 Start here:


 Library staff can customize the Calculator with the services their ibrary offers — books, DVDs, meeting rooms, etc. Patrons note how many times they use each service during a typical month and the Calculator shows them how much they would have paid out-of-pocket to purchase those services. Libraries can choose to allow patrons to report back their totals to the library and include a comment (a great way to gather praise from your users!)

Developed originally in spreadsheet form by the Massachusetts Library Association, EngagedPatrons.org enables any library to add the Calculator to their existing website by simply copying and pasting a web link into their website — no programming required.

Glenn Peterson

Tweet Your Research Guides?

I’m wondering if any university or public librarians are creating topic specific twitter feeds for their library users?  So those interested in biology who want to get interesting articles or know when their research guide gets an update receive a Tweet?

Essentially, topic specific Twitter feeds versus Library News Twitter feeds.

If anyone out there is doing that, I’d be interested in knowing.

Naughty Librarian

NaughtyI once was talking to a librarian friend of mine about putting a librarian bumper sticker on our cars.  She snubbed the idea and said “I don’t self-identify as a librarian”.  And I’m kinda like, why not?

Hey, if you don’t want to tell the world what you do for a living, that’s cool.  But I like to think that it helps the profession and libraries when we pop up in seemingly unlikely places and announce ourselves.

I took The Dude to seeing Flogging Molly as a late Christmas present.  When I was trying to figure out what to wear, he said “Why don’t you wear your Naughty Librarian shirt?  It’s hilarious”.  So on went the shirt.  A couple people came up to me at the concert, people were constantly reading it and I heard a couple mutters of “That’s awesome”.

You, too, can but aside the shushy bunhead stereotypes and show people that librarians aren’t just sitting behind their desks knitting!  C’mon…make a punk kid smile today!

NYPL excels at “buyer segmentation”

newrulesofmarketingI was just flipping through The New Rules of Marketing and PR: How to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly by David Meerman Scott  and he features New York Public Library’s website as a sample of a website that excels at reaching multiple buyer segments through their website.  It’s unique in that on the homepage alone, a wide breadth and depth of answers can be found for many types of patrons. 

You know the profession is doing something right when a business book features a library as a great business/marketing model!