Tag Archives: brandswag

Social Media and the Retail World

I read this white paper today and wanted to share.  The white paper, written by BrandSwag, discusses various phone apps and social media tools that can be used in retail environments.  Libraries do have similarities to retail environments, whether we want to admit it or not and by keeping tabs on trends in the retail environment, we can help our profession.

http://kylelacy.com/wp-content/uploads/2010/07/socialmediawhitepaper.pdf

1) Some of this stuff applies to libraries, some of it doesn’t.  If anything, the white paper provides a great description of location based social networking options like Foursquare and Gowalla.

2) Even if you don’t really care, you might want to read it anyways because patrons are asking about this stuff.

Have a good weekend, folks!

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