Facebook Support Centers: A next gen library service?

There was a great article on Mashable today about the top 5 emerging brand trends on Facebook.

http://mashable.com/2010/09/28/brand-trends-on-facebook/

I could see how all could have a role in libraries, but the Support Centers were interesting to me.  Could these be a way to field patron reference questions via Facebook?  Interesting to consider and think about.

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