NYPL excels at “buyer segmentation”

newrulesofmarketingI was just flipping through The New Rules of Marketing and PR: How to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly by David Meerman Scott  and he features New York Public Library’s website as a sample of a website that excels at reaching multiple buyer segments through their website.  It’s unique in that on the homepage alone, a wide breadth and depth of answers can be found for many types of patrons. 

You know the profession is doing something right when a business book features a library as a great business/marketing model!

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