Monthly Archives: December 2008

NYPL excels at “buyer segmentation”

newrulesofmarketingI was just flipping through The New Rules of Marketing and PR: How to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly by David Meerman Scott  and he features New York Public Library’s website as a sample of a website that excels at reaching multiple buyer segments through their website.  It’s unique in that on the homepage alone, a wide breadth and depth of answers can be found for many types of patrons. 

You know the profession is doing something right when a business book features a library as a great business/marketing model!

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January Magazine

Have you heard of January Magazine?  I must admit that until this evening, I had not.  But wow, do I like it!  Book recommendations, reviews, and interviews.  And the format is nice…even if a post (it’s a blog with many talented contributors) is long, it is segmented in such a way that you can read it in useful chunks.

Check out this great link to cookbooks: http://www.januarymagazine.com/cookbook/cookbook.html

Nice vendors, unicorns, and other things you should believe in…

See, unicorns are real...

See, unicorns are real...

ALA Midwinter is in about three weeks.  I’m pretty excited for it.  I’ve never been to an ALA conference, Midwinter or otherwise.  However, this will be the first time that I’ve gone to any conference with the title “vendor”.  In some circles of librarianship I might as well be a leper.  I am, they say, on the dark side.  As if Darth Vader is my drinking buddy and my idea of a good time is laundering money and turning people into speed bumps vis-a-vis Al Capone.

Though I disagree with those Debbie Downers, though I don’t believe a thing they say, and while I will support my choices to the end…I am a tad nervous at the thought of potentially dealing with some overanxious, loud, hyperintellectual who is hellbent on arguing with me about vendors being phooey.  I’ve seen those people.  They need to get out more.  You know who I’m talking about.

Now as a librarian, I will admit to poor behavior towards vendors.  My friends would always ask if I wanted to go to the vendor area and I would say no and coach them to “keep their head down and not make eye contact!”   In hindsight, people in glass houses should not throw stones, and I now realize I was lobbing boulders.

It’s an interesting thing to call libraries who own the software made by my company.  They are shocked that I am calling simply to check in and see if everything is okay.  When I explain that they need not rush off the phone, that I just want to say hello, to make sure that they are happy…they respond with as much belief as if I had said I was actually a dancing unicorn with magical powers.  They cannot believe that I am not calling them to sell them more…to tell them that they need an expensive upgrade or that they just have to have the newest version of something.  Now, many, many, many libraries are exceedingly kind…they love the software and by proxy love me.  As I’ve said in the past, it’s a great feeling and I often find myself smiling dumbly to myself, lost in a sense of happiness that I get to help libraries for living.  It is a painfully geeky confession…someone cue the sappy music.  But every so often, I get those wary libraries, the type that treat me with the same caution one uses when encountering a person who has just announced they just left an asylum.  Politely distant and speaking in a high-pitched tone…slightly strangulated with fear.

I plan to do a whole series of posts on vendor/librarian relations sometime.  That will make me popular, I’m sure.  </snarkiness>  But if you see me at conference, say hi.  I will not bite.  Or sell you anything.  No, seriously.

Subway Maps Hold the Keys to the Future

Today I was trying to find an trends map that was mapped out like a subway.   I found it a long time ago, saved it, then my computer crashed.  Sigh.  Anyways, when I went to go and look for it, I came across many, many variations of said map.  It’s not like it’s a new format, but dang, I didn’t realize how many of these maps are out there!  The format is pretty popular with librarians and information type folks it seems, so here are some links to keep you busy for a while…

Pick the subway “line” that you find most intriguing and essentially you are watching a trend unfold…of course, it is objective, so the creator is putting their own sense of value and importance on the order of the “stops”. 

For all those that say that librarians have no way of keeping up with the trends of the profession, here they are…

I found this one to be the most relevant to librarians (but I will admit that some of the items on the map I know nothing about…)

This one is less about tech and information trends and more about life trends…it looks like a giant sea monster coming to eat you.  No symbolism there, eh?

More web trends…

Content technologies trend map…for those of you who are more tech-savvy than I’ll ever be…

Happy Holidays!

Hey all…happy holidays!  Hope your holiday break is full of food, family, friends and a stack of really good books.
I’ll be reading Twilight!

Oh!  And a very happy new year too!

Completely unrelated to libraries…

But considering it is incredibly cold today here in metro Detroit and I managed to slide around many a street corner a la Jack Lemmon, here is a bit of Grumpy Old Men to make your Monday right…

Creative Way To Get Magazine Subscriptions For Your Library

I don’t know about you, but I am getting a ton of those cards in the mail for magazines I subscribe to:
Renew your subscription and get another gift subscription for a friend FREE!!! (Domino)
Buy one subscription full price, another at half price, and the third subscription FREE! (Real Simple)
Buy TWO for the price of ONE! (ESPN The Magazine)
I’m sure your patrons are getting these cards too!  Perhaps a campaign is in order: “Give your gift subscription to the library!”  Heck…I love Domino, but I don’t have a friend who would really want the free subscription.  I’m going to ask my area library if they want me to send the free one their way.
Why not?  We ask folks for donations all the time…might as well ask for something they are likely to sign up for and get for free anyways.  Helps you with your subscriptions, helps them score a discount on magazines.  You can’t beat that!