I just saw the advertisement for the Do-It-Yourself database that EBSCO now offers.  It says “‘Do It Yourself’ refererence at home”.  I think that’s a good way to snag librarians, but if I was going to advertise them at my library, I’d do something like “DIY on the WWW” – Access Do-It-Yourself Guides Via The Internet…available through our website!

Y’know, because sometimes the same advertisement that reaches librarians doesn’t catch Joe (or Josephine) Patron.


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